Updated: Sep 9
I'm gonna be meta and say it. How epic is it that the acronym for the spirit of our campaign, "Eating Plant-based Is ºCool" is EPIC?! I only realized this acronym the other day. I had no idea when I made up the sentence. Happy coincidence and a great example of how things serendipitously come together when you are aligned with a heart-focused purpose.
EPIC is a fun and easy way for people to remember the concept of eating a more plant-rich diet to help lower their carbon footprint which in turn helps cool the planet in this climate crisis. I will be using the hashtag #EPICclimateaction to help keep track of content related to this topic. Please feel free to use the hashtag also to help inspire more people to eat more plant-rich.
And yes, because I had to, I created an EPIC collection of apparel and merch for you all to literally wear the message everywhere and anytime you can to help spread the message and inspire action like what our friend in the blog intro photo is wearing.
We're all about JOY here
As you know, one of my intentions with my activism is to help show how plant-based eating is fun, aspirational, and enjoyable to help encourage more people to eat a more plant-rich diet for climate action and other motivational reasons like health and animal justice.
Climate action does not always have to be dreary, depressing or filled with panic and fear despite the fact that indeed yes we are in the midst of a crisis of existential proportion.
If it's enjoyable, it's easier to get more people involved and that's what I'm about because we literally need all hands on deck right now, so get the people in any way that works. No judgements on the how. What matters is the conversions.
Food is a powerful way to help motivate people while having impact on climate change. See, EPIC!